Content marketing attracts and converts your ideal buyers with useful, consistent content that solves their problems. It works by aligning topics to buyer intent, publishing in formats they consume, and nurturing interest across the funnel—then attributing impact to opportunities and revenue.

Define revenue-adjacent KPIs (pipeline, ACV influenced, win rate lift), plus leading indicators (qualified traffic, demo requests, sales velocity). Use multi-touch attribution, assisted conversions, and content-offer tagging. Report monthly trends, quarterly ROI.

● Awareness: blogs, short videos, checklists (TOFU) ● Consideration: case studies, webinars, comparison guides (MOFU) ● Decision: ROI calculators, demos, proofs of concept (BOFU) Pick formats based on decision risk, sales cycle length, and buyer role.

Ship consistently (e.g., 4–8 posts/month), refresh winners quarterly, and update any page that loses rankings, links, or relevance. Prioritize pages with traffic + revenue intent before long-tail pieces.

Expect early signals (qualified traffic, time on page, replies) in 4–8 weeks; meaningful SEO lift in 3–6 months; pipeline impact in 4–9 months. Timelines shorten with a focused topic cluster, strong internal linking, consistent publishing, and distribution (email/LinkedIn/PR). Refresh winners quarterly to compound results.