Build a 30-Day Content Engine That Actually Drives Growth
Stop guessing. The Zero-to-One Content Engine playbook shows you how to pick one KPI, create high-signal content, and get more demos, intros, and deals — all in 30 days. No marketing team or ad budget required.
What You'll Have in 30 Days
This isn't about "posting more on LinkedIn". It's a system that ties every post to a measurable business outcome.
One clear KPI tied to revenue
or dealflow
A repurposing flywheel so you never start from zero again
Two real buyer personas (with their actual pain language)
A weekly operating rhythm you can run without a marketing department
Three pillar assets that prove you understand the problem better than anyone
Why You Need a Content Engine Now
Content is now a revenue function.
Buyers trust the operator who teaches them, not the brand that targets them. The founder who defines the narrative early controls the pricing conversation later.
Paid ads and cold outbound are getting noisier and more expensive
Relying on them alone stalls your pipeline.
Competitors frame the problem first
You're stuck playing catch-up on their terms and their budget.
Real deals start in private channels
Investor DMs, founder Slacks, operator group chats—and you're invisible there.
The cost of waiting:
Competitors own the conversation (and the budget)
You're missing the warm intros that actually close
You're locked in reactive sales mode
Who This Is For
SaaS founders running founder-led sales
Startup GTM teams under pressure to prove pipeline, not just post
Emerging funds / micro-VCs who need warm intros and credibility, not noise
If you want people to reach out, reply, and book calls—not just "see" your posts—this playbook is for you.
What's Inside the Playbook
Get the complete system with plug-and-use templates:
Complete 30-day playbook (PDF)
4-week content calendar
Repurposing the flywheel map
Persona → Content Mapper template
Weekly KPI tracker
Weekly retro template
High-converting swipe files (LinkedIn / Email / LP updates)
Copy → Paste → Ship. These are operator tools, not theory.
Get the complete playbook plus the Notion board, KPI tracker, repurposing map, and swipe files. It's free. Start building your content engine today and be the operator everyone wants to talk to.